CHOOSE HAPPINESS

Objective:

Raise money for my dear friend Dexter Blue who was diagnosed with cancer and needing help financially covering his medical dues.

Story:

Dexter chose happiness by wearing his “happy” hat coupled with his personality and wanted others to choose happiness with him.

Brief:

Create shirts prioritizing Dexter’s “Choose Happiness” message in an effort to spread both his story and happiness to his local community and others affected by cancer.

Include personal details on shirts and within packaging creating a memorable impression.

Leverage social media and word of mouth marketing to drive awareness.

Partner with streetwear influencers to drive SEO within Instagram outside of Dexter’s friend’s and family by engaging (liking, commenting) with post.

Post update about the shirts on existing GoFundMe campaign making use of his hundred plus subscribers.

Create pop up shop online where customers can purchase shirts in unisex sizing.

Donate all proceeds of the shirts to Dexter’s GoFundMe campaign.

Results:

Ultimately we sold 112 shirts raising $4,095 in just 5 days.

Dexter now rests in heaven and these shirts along with the added stickers and baseball cards have became a way to spread his message.

RIP Dexter Blue 10.17.18

AUGMENTED RESUME

Objective:

Story:

Brief:

Results:

NO PLACE LIKE HOME

Objective:

Champion product and creative storytelling to spark engagement, raise awareness and ultimately funnel in t-shirt sales.

Story:

Rahn⬝yay is a humorous way Pacific Northwest locals sometimes pronounce “Rainier” beer. Those 21 and over can be seen ordering at the bar using this local twist which can be misinterpreted. 

Brief:

Ensure creative assets tell the brand story by shooting on location in Seattle and in a bar.                     

Release 16 shirts for purchase in line with graphic showcasing 16 cans.              

Highlight brand story, target market and premium product details prior to call to action in social copy.

Leverage paid social media and word of mouth marketing to drive brand awareness.                                 

Create pop up shop online where customers can purchase shirts in unisex sizing.

Include Made in America details on product description page leaving opportunity for brand heritage.

Results:

1700 impressions, 940 reached (63% weren’t following me), 95 engagements (likes+comments+shares+saves), 65 clicks.

Website clicks from across the nation, conversion all local to Seattle.             

100% ecommerce sell through within 24 hours.

RAHNYAY

Objective:

Champion product and creative storytelling to spark engagement, raise awareness and ultimately funnel in t-shirt sales.

Story:

Rahn⬝yay is a humorous way Pacific Northwest locals sometimes pronounce “Rainier” beer. Those 21 and over can be seen ordering at the bar using this local twist which can be misinterpreted. 

Brief:

Ensure creative assets tell the brand story by shooting on location in Seattle and in a bar.                     

Release 16 shirts for purchase in line with graphic showcasing 16 cans.              

Highlight brand story, target market and premium product details prior to call to action in social copy.

Leverage paid social media and word of mouth marketing to drive brand awareness.                                 

Create pop up shop online where customers can purchase shirts in unisex sizing.

Include Made in America details on product description page leaving opportunity for brand heritage.

Results:

1700 impressions, 940 reached (63% weren’t following me), 95 engagements (likes+comments+shares+saves), 65 clicks.

Website clicks from across the nation, conversion all local to Seattle.             

100% ecommerce sell through within 24 hours.